Kaluk’s Spectacular Marketing

Kaluk, the Red Hook-based workers’ cooperative comprised of former students of South Brooklyn Community High School is off to a great start! The cooperative was recently featured in The New Yorker which spotlighted their marketing campaigns that carry a personal touch – a rare thing in our increasingly digital society. As co-founder, Luis Fernandez told The New Yorker, “The marketing we do, is not regular marketing.” Indeed, Kaluk uses grassroots and street marketing to build support for local business and raise awareness for neighborhood non-profits and causes. In addition to serving the local community, they have created opportunities for young adults from Red Hook to gain valuable experience in running their own business. The Kaluk team embodies Good Shepherd Services’ vision of individuals building on their strengths to realize their fullest potential. We are proud of the work they are doing and proud to see these young entrepreneurs get some much deserved good press!